1.0 Homepage

  • Solutions-based headline
  • Benefits
  • Your offer
  • Your differentiator (your why): Include a story of how you got here and how what you do works
  • Social proof 2: Reviews or testimonials
  • CTAs: Link to the individual product and to more info about the product. Your About page, and the Contact page (or other CTA). Your primary CTA should go directly to your primary offer page.